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Marketing for home service businesses
Home Services Marketing in Orlando, FL — Cleaning, Landscaping, Pest Control & More
Home service businesses — house cleaning, lawn care and landscaping, pest control, pool service, pressure washing, electrical, garage doors, handyman — win on recurring customers. Every new customer from Google can be worth a year of repeat visits, which makes the map pack the most valuable real estate in your market.
LD Web Design and Marketing builds home services marketing across Central Florida: a website with service and city pages, a Google Business Profile that ranks in every neighborhood you serve, a review process that runs itself, and ads for the services you want to grow.
How your customers search
- "house cleaning near me," "lawn service Longwood," "pest control Lake Mary" — recurring-revenue searches decided on the map
- "pressure washing cost," "pool cleaning service price" — comparison searches where clear pricing signals win
- Neighborhood-level searches across Seminole and Orange County — location pages let you rank in all of them
- Nextdoor, Facebook groups and reviews — where recommendations and rating drive the call
The playbook for home service businesses
What we'd prioritize first, based on how customers in your industry find and choose a business.
Service + city page matrix
A page for each service and each city — the same structure that ranks well for pool, lawn and cleaning companies across Central Florida.
Map-pack optimization
GBP optimized as a service-area business with the right categories, services, photos and posts.
Reviews on a schedule
Automated review requests after visits. For recurring services, a review from a long-time customer is the best ad you'll ever run.
Ads for growth services
Google Ads targeted by service and neighborhood when you have capacity to add routes or crews.
Where most home service businesses start
Accelerate — $749/mo
A stronger site and steadier content for growing businesses.
What happens on the call
Clarity before you commit to anything
- 01
Review your market
We look at how you show up on Google Maps and search in your area, your website, your reviews and any ads you're running.
- 02
Find the leaks
We point out the specific gaps that are costing you calls — a slow site, a thin Google Business Profile, ads with no tracking, competitors outranking you.
- 03
Map the next 90 days
You leave with a clear, prioritized plan and a plan recommendation that fits your budget — whether or not you hire us.
Want to know where your home services business ranks right now?
Free strategy call. We'll show you exactly what's holding your Google presence back and what we'd fix first.
Before you book
Questions from home service businesses
- How do home service businesses get found on Google?
- A correctly set up service-area Google Business Profile, location pages for each city you serve, consistent reviews and a fast website with click-to-call on every page.
- Can you help a new home services business get started?
- Yes. Foundation ($349/mo) sets up your Google listing and directories; Momentum adds a 3-page website. It's the most cost-effective way to start getting calls.
- Do we need a page for every city?
- If you serve several cities, yes. Google ranks pages by relevance to the searcher's location; one page for "Central Florida" competes poorly against a page for "Longwood."
- What does home services marketing cost?
- Most home service companies start on Accelerate ($749/mo) or Signature ($999/mo, with 10 location pages and a CRM with texting).
Want to know where you stand right now?
Free strategy call. We'll show you exactly what's holding your Google presence back and what we'd fix first.
Services for home service businesses
Home Services marketing across Central Florida
We work with home service businesses in Orlando, Longwood, Lake Mary, Altamonte Springs, Sanford and the surrounding area — and with businesses nationwide.
- Orlando, FL
- Longwood, FL
- Lake Mary, FL
- Altamonte Springs, FL
- Sanford, FL
- Winter Park, FL
- Oviedo, FL
- Winter Springs, FL
- Casselberry, FL
- Apopka, FL
Other industries we work with
Ready for more customers for your home services business?
Free strategy call. We'll show you exactly what's holding you back on Google and what we'd fix first.
Prefer to pick a time? Book a free strategy call